ReplyKaro's free plan allows 1,000 DMs a month and 3 active automations, and the DM can carry any link. MintLink's free plan has no DM limit and no automation limit, but the link must point at a MintLink page. Which one is free for you depends entirely on which of those two limits you hit first.
Two Indian tools, both free to start, both on Meta’s official API. They have drawn the free line in different places, and one of those places is better than ours. Here is which, and when it matters.
Updated · 6 min read
Leading with the row we lose, because it is the row most people are searching for. ReplyKaro's free Starter plan can put any link — a store, a booking page, an affiliate link or a lead magnet in the DM, read from replykaro.com/pricing on 11 November 2026.
MintLink's free plan does not. It carries links to your own MintLink products and pages, and pointing a DM at your own website, a sponsor or an affiliate URL costs ₹199/month + 18% GST (₹234.82/month all in).
The trade runs the other way on volume. ReplyKaro's free Starter carries 1,000 DMs a month, 3 active automations, 1 Instagram account and a sending speed of 180 DMs an hour. Their own page is admirably direct about it: plans are limited by automations, accounts and DMs a month, not by followers.
MintLink's free plan has none — no send limit, no rule limit, nothing metered, with unlimited rules across every post and every reel. One reel that brings 3,000 commenters is three months of their free allowance and an ordinary Tuesday on ours.
So the question is not which free plan is more generous in the abstract. It is which ceiling you reach first: their thousand DMs, or our link restriction.
| MintLink | ReplyKaro | |
|---|---|---|
| Free plan | Free, with no trial clock and no card | Free Starter — “No card, no expiry” |
| DMs a month on free | Unlimited | 1,000 DMs a month |
| Automations on free | Unlimited | 3 active automations |
| Where a free DM can link | Links to your own MintLink products and pages | Any link — a store, a booking page, an affiliate link or a lead magnet |
| Sending speed on free | Paced to stay inside Instagram’s limits | 180 DMs an hour |
| Instagram accounts on free | One | 1 Instagram account |
| Extra accounts | ₹129/month + 18% GST (₹152.22) per extra Instagram account | ₹149 per extra Instagram account |
| Entry paid plan | ₹199/month + 18% GST (₹234.82/month) | ₹99 Starter — the Instagram plans do not say whether GST is included |
| Sells the product too | Yes — checkout, invoice and payout | No, it is a messaging tool |
| Official Meta API | Instagram’s official Messaging API, as a Meta Tech Provider | Instagram’s own login and Meta’s API, as a verified Meta Tech Provider |
One note on comparing the paid prices. The Instagram plans do not say whether GST is included, while MintLink's ₹199/month + 18% GST is quoted with GST shown separately and ₹234.82/month is the figure that actually leaves your account. Comparing ₹99 with ₹234.82 is not like for like until you know which side of GST their number sits on.
ReplyKaro delivers a link. MintLink delivers a link to something it also sells, charges for and pays you out on. The same account holds your digital downloads, event tickets, memberships and paid feedback; the DM can carry a tappable product card or your whole shop as a swipeable carousel; the buyer pays by UPI without leaving the conversation for long.
That is the honest division. If you already have a website with a checkout on it, a messaging tool pointed at that checkout is the cheaper architecture and ReplyKaro does it well. If you do not — if the DM, the product page, the payment and the payout all need to exist — then a messaging tool is half the stack and the other half is what MintLink is.
And the rule that makes the free plan make sense: linking into MintLink is free forever because the sale is how we earn. Linking out is ₹199/month + 18% GST, because then it is not.
Set up your first rule free Unlimited rules and unlimited DMs, no card and no trial clock. See what free covers.