Both are free and neither caps DMs. SuperProfile's free plan allows one keyword per automation and signs every DM with its own name; MintLink's allows unlimited keywords and signs nothing. Lifting the link restriction costs ₹234.82/month on MintLink and ₹499/month on SuperProfile.
These two are the same kind of product — an Indian creator platform that sells things, with Instagram comment-to-DM built in rather than bolted on. That makes the comparison narrow and specific, so here it is without the spin, including the two rows where SuperProfile is the better answer.
Updated · 7 min read
A lot of writing in this category opens by claiming the other tool throttles you. Not here. SuperProfile's own pricing page offers “Unlimited AutoDMs on Reels & Posts” on the free Starter plan, and its comparison page says there is no cap on contacts or DMs, read from superprofile.bio on 11 November 2026. MintLink's free plan is the same: none — no send limit, no rule limit, nothing metered.
So if you were hoping one of us would turn out to be secretly metered, neither of us is. Sends are paced and queued so a post that takes off stays inside Instagram’s own messaging limits — and SuperProfile notes the same Meta limits apply to them. The real differences are elsewhere, and they are small but daily.
SuperProfile's comparison page states that the free plan allows one keyword per automation. In practice that means a post where people might type LINK, PRICE or SEND needs three separate automations, or you pick one word and lose the people who typed the other two.
MintLink's free plan runs unlimited keyword rules, on every post and every reel, and a single rule can hold as many trigger words as you want. It also rotates its replies so a post that takes off does not send the same sentence a hundred times in a row.
This one is a draw, and it is the row most comparison pages would quietly skip. On MintLink's free plan the DM carries links to your own MintLink products and pages — not an arbitrary URL. On SuperProfile's free plan, buttons open a published SuperProfile product, your store or your referral link. Both platforms give the free tier away on the understanding that it points back into the platform.
The difference is the price of lifting it. MintLink charges ₹199/month + 18% GST (₹234.82/month all in) and the DM can then point links anywhere — your site, a sponsor, an affiliate URL. SuperProfile's Creator plan is ₹499/month, or ₹99 for the first month.
| MintLink | SuperProfile | |
|---|---|---|
| Free plan | Free, with no trial clock and no card | Starter, free forever |
| DM or contact cap on free | None | No cap on contacts or DMs |
| Keywords per automation on free | Unlimited | One keyword per automation |
| Name on the outgoing DM | None | A “Sent via” line naming SuperProfile |
| Where a free DM can link | Links to your own MintLink products and pages | Buttons open a published SuperProfile product, your store or your referral link |
| Cost to link anywhere | ₹199/month + 18% GST (₹234.82/month) | ₹499/month, or ₹99 for the first month |
| Surfaces on free | Every post and every reel | Posts and Reels — Stories and Lives need a paid plan |
| Stories and Lives | Not supported on either plan | On a paid plan |
| Extra Instagram accounts | ₹129/month + 18% GST (₹152.22) per extra Instagram account | Up to 5 Instagram accounts on Creator |
| Official Meta API | Instagram’s official Messaging API, as a Meta Tech Provider | Meta’s official Instagram Graph API and Facebook Graph API |
The DM is not the product on either platform — it is the delivery van. What it backs onto is the real difference. A MintLink account sells digital downloads, event tickets, memberships and paid feedback, and the Auto DM can drop a tappable product card, or your whole shop as one swipeable carousel, straight into the conversation.
It also keeps a conversation log with per-rule outcomes, so you can see which keyword actually earned money rather than which one got the most replies. Free covers all of that. The only thing ₹199/month + 18% GST buys is the freedom to point the link somewhere that is not MintLink.
Set up your first rule free Unlimited rules on every post and reel, no card and no trial clock. See what free covers.